Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Test Bank
Overview
Original price was: $45.00.$35.00Current price is: $35.00.
Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Test Bank
ISBN10: 1260381919 | ISBN13: 9781260381917
The Test Bank for “Marketing Management, 4th Edition” by Greg Marshall and Mark Johnston is an invaluable resource designed to aid instructors in assessing students’ comprehension and understanding of key marketing concepts. Containing a comprehensive assortment of questions, including multiple-choice, true/false, short answer, and essay questions, this Test Bank offers a diverse range of assessment options to suit various teaching styles and course objectives. These questions are meticulously crafted to align with the content covered in the textbook, ensuring that they accurately reflect the core themes and principles of marketing management.
Table of contents for Marketing Management Test Bank
Part One: Discover Marketing ManagementÂ
- CHAPTER 1: Marketing in Today’s Business Milieu
- CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable
- CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition
Part Two: Use Information to Drive Marketing DecisionsÂ
- CHAPTER 4: Market Research Essentials
- CHAPTER 5: CRM, Big Data, and Marketing Analytics
- CHAPTER 6: Understand Consumer and Business Markets
- CHAPTER 7: Segmentation, Target Marketing, and Positioning
Part Three: Develop the Value Offering—The Product Experience
- CHAPTER 8: Product Strategy and New Product Development
- CHAPTER 9: Build the Brand
- CHAPTER 10: Service as the Core Offering
Part Four: Price and Deliver the Value OfferingÂ
- CHAPTER 11: Manage Pricing Decisions
- CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain
Part Five: Communicate the Value OfferingÂ
- CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing
- CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling
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