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Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Test bank
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Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Test Bank

Overview

Elevate your assessment approach with the Test Bank for “Marketing Management, 4th Edition” authored by Greg Marshall and Mark Johnston. This resource offers a comprehensive selection of multiple-choice, true/false, short answer, and essay questions meticulously crafted to align with the textbook content. Designed for instructors, this Test Bank facilitates varied assessment strategies while ensuring accuracy and relevance in evaluating student understanding of crucial marketing principles. Ideal

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Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Test Bank

ISBN10: 1260381919 | ISBN13: 9781260381917

The Test Bank for “Marketing Management, 4th Edition” by Greg Marshall and Mark Johnston is an invaluable resource designed to aid instructors in assessing students’ comprehension and understanding of key marketing concepts. Containing a comprehensive assortment of questions, including multiple-choice, true/false, short answer, and essay questions, this Test Bank offers a diverse range of assessment options to suit various teaching styles and course objectives. These questions are meticulously crafted to align with the content covered in the textbook, ensuring that they accurately reflect the core themes and principles of marketing management.

Table of contents for Marketing Management Test Bank

Part One: Discover Marketing Management 

  • CHAPTER 1: Marketing in Today’s Business Milieu
  • CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable
  • CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition

Part Two: Use Information to Drive Marketing Decisions 

  • CHAPTER 4: Market Research Essentials
  • CHAPTER 5: CRM, Big Data, and Marketing Analytics
  • CHAPTER 6: Understand Consumer and Business Markets
  • CHAPTER 7: Segmentation, Target Marketing, and Positioning

Part Three: Develop the Value Offering—The Product Experience

  • CHAPTER 8: Product Strategy and New Product Development
  • CHAPTER 9: Build the Brand
  • CHAPTER 10: Service as the Core Offering

Part Four: Price and Deliver the Value Offering 

  • CHAPTER 11: Manage Pricing Decisions
  • CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain

Part Five: Communicate the Value Offering 

  • CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing
  • CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling

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Good quality.The product is firmly packed.Good service.Very well worth the money.Very fast delivery.

Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Test Bank
Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Test Bank

Original price was: $45.00.Current price is: $35.00.

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