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Marketing, 8th Edition By Dhruv Grewal and Michael Levy Test bank
Overview
Maximize your marketing course with the comprehensive Test Bank for “Marketing, 8th Edition” by Dhruv Grewal and Michael Levy. This meticulously crafted test bank provides a wide range of question types meticulously aligned with the textbook content, offering instructors an invaluable resource to assess students’ comprehension of marketing principles, foster critical thinking, and facilitate effective assessment. With detailed solutions and comprehensive coverage, this test bank enhances student learning outcomes and supports instructors in delivering an engaging and rigorous course.
$45.00Original price was: $45.00.$35.00Current price is: $35.00.
Marketing, 8th Edition By Dhruv Grewal and Michael Levy Test Bank
ISBN10: 1260717437 | ISBN13: 9781260717433
Elevate your marketing course with the comprehensive Test Bank for “Marketing, 8th Edition” authored by Dhruv Grewal and Michael Levy. This meticulously crafted test bank is designed to align seamlessly with the textbook, offering instructors a valuable resource to assess students’ understanding of marketing concepts, foster critical thinking, and streamline assessment processes. With a variety of question types and comprehensive coverage, this test bank enhances student learning outcomes and facilitates effective teaching.
Table of contents for Marketing Test Bank
CHAPTER 1: OVERVIEW OF MARKETING
CHAPTER 2: DEVELOPING MARKETING STRATEGIES AND A MARKETING PLAN
CHAPTER 3: DIGITAL MARKETING: ONLINE, SOCIAL, AND MOBILE
CHAPTER 4: CONSCIOUS MARKETING, CORPORATE SOCIAL RESPONSIBILITY, AND ETHICS
CHAPTER 5: ANALYZING THE MARKETING ENVIRONMENT
CHAPTER 6: CONSUMER BEHAVIOR
CHAPTER 7: BUSINESS-TO-BUSINESS MARKETING
CHAPTER 8: GLOBAL MARKETING
CHAPTER 9: SEGMENTATION, TARGETING, AND POSITIONING
CHAPTER 10: MARKETING RESEARCH AND ANALYTICS
CHAPTER 11: PRODUCT, BRANDING, AND PACKAGING DECISIONS
CHAPTER 12: DEVELOPING NEW PRODUCTS
CHAPTER 13: SERVICES: THE INTANGIBLE PRODUCT
CHAPTER 14: PRICING CONCEPTS FOR CAPTURING VALUE
CHAPTER 15: STRATEGIC PRICING METHODS AND TACTICS
CHAPTER 16: SUPPLY CHAIN AND CHANNEL MANAGEMENT
CHAPTER 17: RETAILING AND OMNICHANNEL MARKETING
CHAPTER 18: INTEGRATED MARKETING COMMUNICATIONS
CHAPTER 19: ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS
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