Name: Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Solution Manual
SKU: 8805
Availability: InStock

Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Solution Manual

ISBN10: 1260381919 | ISBN13: 9781260381917

Enhance your understanding of marketing principles and practices with the comprehensive solutions manual for “Marketing Management, 4th Edition” by Greg Marshall and Mark Johnston. This manual offers step-by-step explanations and detailed solutions to the exercises, cases, and problems presented throughout the textbook.

Table of contents for Marketing Management Solution Manual

Part One: Discover Marketing Management

CHAPTER 1: Marketing in Today’s Business Milieu
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable
CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition

Part Two: Use Information to Drive Marketing Decisions

CHAPTER 4: Market Research Essentials
CHAPTER 5: CRM, Big Data, and Marketing Analytics
CHAPTER 6: Understand Consumer and Business Markets
CHAPTER 7: Segmentation, Target Marketing, and Positioning

Part Three: Develop the Value Offering—The Product Experience

CHAPTER 8: Product Strategy and New Product Development
CHAPTER 9: Build the Brand
CHAPTER 10: Service as the Core Offering

Part Four: Price and Deliver the Value Offering

CHAPTER 11: Manage Pricing Decisions
CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain

Part Five: Communicate the Value Offering

CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing
CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling

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Marketing Management, 4th Edition By Greg Marshall and Mark Johnston Solution Manual

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