Essentials of Strategic Management The Quest for Competitive Advantage 8th Edition By John Gamble and Margaret Peteraf Test bank

Essentials of Strategic Management The Quest for Competitive Advantage 8th Edition By John Gamble and Margaret Peteraf Test bank

Table of contents for Essentials of Strategic Management Test bank

PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY 

Section A: Introduction and Overview 

• Chapter 1: Strategy, Business Models, and Competitive Advantage
• Chapter 2: Strategy Formulation, Execution, and Governance

Section B: Core Concepts and Analytical Tools 

• Chapter 3: Evaluating a Company’s External Environment
• Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy 

• Chapter 5: The Five Generic Competitive Strategies
• Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
• Chapter 7: Strategies for Competing in International Markets
• Chapter 8: Corporate Strategy: Diversification and the Multi-business Company
• Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy 
Chapter 10: Superior Strategy Execution—Another Path to Competitive Advantage
Appendix: Key Financial Ratios: How to Calculate Them and What They Mean

 PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY 

• Case 1: AirBnB 2022
• Case 2: Costco Wholesale in 2022: Mission, Business Model, and Strategy
• Case 3: Lululemon Atheletica’s Strategy in 2022: Can the Retailer Continue to Deliver Growth Despite the Headwinds?
• Case 4: Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and Growth?
• Case 5: Beyond Meat in 2022: Wat Can it Do to Rejuvenate Revenue Growth and Stem Mounting Losses?
• Case 6: Spotify Technology in 2022: Will Its Strategy Lead to Profitability with Growth?
• Case 7: Tesla’s Strategy in 2022: Can it Deliver Sustained Revenue Growth and Profitability?
• Case 8: Ulta Beauty’s Race to Win in An Omnichannel World
• Case 9: PepsiCo’s Diversification Strategy in 2022
• Case 10: Robin Hood
• Case 11: Macy’s, Inc. in 2022: Has the Implementation of its Polaris Strategy Produced a Successful Turnaround?
• Case 12: Meta Platforms, Inc: Will the company’s Name Change Resolve Ethical Issues at Facebook and Instagram?

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